This is everything I’ve written about SEO, grouped by topic so you can find what you need without scrolling through dates. Most of it comes from client work: what I tried, what moved the needle and what didn’t. If you run a solar business, start with the first section. If you’re newer to SEO, the fundamentals section is the best place to begin.
SEO for solar companies
Solar is the niche I work in most, mainly with installers in Australia.
- Solar company SEO case study: 24.9K clicks in 6 months: what we changed for one solar business and what the numbers looked like.
- SEO for solar companies: a complete guide: the full playbook, from local pages to reviews and content.
- Solar SEO ROI: is it worth it?: how to work out whether SEO pays back for an installer, and over what time frame.
- How to sell solar panels: a practical guide to winning customers in a crowded solar market.
- How to get more Google reviews for your solar business: simple systems for asking for reviews without breaking Google’s rules.
SEO fundamentals and strategy
The core work that every site needs, whatever the industry.
- The ultimate SEO checklist: a step-by-step checklist covering technical, on-page and off-page SEO.
- 5 SEO techniques that actually work: the handful of tactics I keep coming back to on client sites.
- Local SEO: how to rank higher in your area: Google Business Profile, local pages and reviews for local businesses.
- How to improve your organic click-through rate: getting more clicks from the rankings you already have.
- SEO tools worth using: the tools for research, audits and tracking, and what each is good for.
Google updates and search news
What changed in Google Search and what it means for site owners.
- Google’s December 2025 core update: what a core update is, who it affected and how to respond.
- Is spam traffic hurting your rankings?: how to tell bot traffic from real visitors and what actually matters for Google.
- Google is turning YouTube into a shopping site: what YouTube shopping means for brands and search.
Blogging and content
For anyone building traffic with a blog.
- How to start a successful blog from scratch: choosing a niche, setting up and publishing your first posts.
- 8 practices to attract more traffic to your blog: the habits that help a blog get found and read.
Want help applying any of this to your own site? Get in touch and tell me what you’re working on.